![]() ![]() Shortly after the press started, Hearthstone came to the center of the stage. But in this press, TapTap showcased a strong attitude of embracing with star IP products. Although they are not intentionally for the niche, they are nothing closer to massive-DAU games. In the general impression of players, many products of TapTap’s come out of the community. ![]() Star IPs in TapTap PRESENT Leverages the Standard of Mobile Game Press Release Therefore, after watching the entire press, we combed through the information and hoped to get a glimpse of how TapTap PRESENT, which has become “an annual event for mobile game players”, is gradually exploring its future path of diversification. As Huang Yimeng, CEO of TapTap, said at the opening of the press, “whether it’s a commercial product from an experienced developer or an indie game from a developer comes out of community, the key reason we select a game is only 3 words: IT IS GOOD.” In the content of this press, it covers the debuts of new games, the latest news of star IP franchises, high-quality commercial games and great indie games from domestic developers, as well as several classic cross-platform mobile games. There are totally 27 games on the stage this time.įrom this point of view, the PRESENT is more like a promise that TapTap fulfills its “Discover Good Games” to gamers than a pure press release with the 4 pillars: “a new look of classic IPs”, “debuts of new games of all genres”, “high-quality indie games” and “XD developing team appearance”. tonight, TapTap launches the live-streaming broadcast of TapTap PRESENT 2021, a game press release officially hosted by TapTap.Īs the first mobile game press release in the second half of 2021, the game product lineup can be called as a typical sample of diversity, with both quality and quantity of the games reaching a surprisingly high level. ![]()
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